GoAnimate.com: Media technologies by SawyerRyan
As mentioned in the video above, we used a whole range of technologies in the process of promoting our band, Fenech Soler. Without the use of these technologies the products wouldn't be able to compete with similar bands in the Indie Pop genre, they simply wouldn't look professional enough.
The internet
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| The use of 'Bubbl' to display our planning |
The internet seems to be taken for granted today regarding the range of information you have at your fingertips when going online. In our research we used the internet to develop our knowledge on music videos, digipaks and album adverts. We also used websites such as bubbl to illustrate our planning in an aesthetically pleasing way.
At the start of the project we spent a lot of our time on Youtube watching some of the best music videos ever made and analysed them in our blog posts, most notably Eminem's video 'Stan'. With the access of the internet we could gather ideas from other music videos and apply them to our own video, we also went online to research the conventions of music videos. Without the knowledge of conventions of music videos we could make key mistakes in our video and ruin the chances of promoting the band well.
Throughout the project I recall using Wikipedia and artist's websites often to find out the smaller details about their work. For example we would find out where their videos were filmed and who directed the videos etc. Getting information from exemplary products was essential because the music industry was quite a new area for us at the start of the year. We couldn't just jump into making a music video without the analysis of some of the top music videos.
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| Screenshot of Google Images search |
Google images was another usage of the internet which was used often in our project. I was constantly making searches online to see existing digipaks, album adverts, artist clothing and more images required for our planning stages. The use of google images is also a good way of comparing our work with professional work now that our work is complete.
In the construction of our ancillary tasks we used dafont to find ourselves suitable fonts to put on our digipak and magazine advert. We could have simply used a font off of Microsoft Word for example but because we wanted to make our products professional we found our own online. We ended up finding one font which suited our band perfectly and so we used it on both the digipak and advert.
The internet also gives us access to use fun ideas in our evaluation questions, like the animation I created at the start of this very question with goanimate. The internet is so broad these days that there is so many ways in which we can present out work.
Last but certainly not least the internet gives us access to the wonderful blogger. Blogger is such an easy way to present school work on compared to using paper and work folders. We can access Blogger from pretty much anywhere and there is no hassle of keeping pages together, it is simply all on one website. Blogger allows us to use a range of technologies to present our work with the use of music and videos. Importantly, I think it's fair to say that it offers observers an enjoyable experience when reviewing our media work. The idea of presenting my work on a website gives me a sense of professionalism and makes me really care about the appearance and presentation of my work.
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| A collage created on Photoshop |
Photoshop has been a great help in the composition of our media products. Without it our work would not be of the quality which it currently is now. We've used photoshop in all stages of our work, even for simple things like creating collages to merge a range of pictures into one image. Without access to photoshop we would have to paste every single picture separately in our posts, instead we've been able to just post them in one go. Collages are another nice way of displaying evidence of planning and research.
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| Motion Blur Effect for Digipak |
Photoshop has also been used in the construction stages of our promotional package. When we were choosing a picture to place in our digipak, we decided that we needed to do something a bit different with it rather than just putting a normal picture of the artist in the digipak. We tried many different effects before finding the one which we went on to use, we tried changing the colour scheme of the picture and also the Desaturation Tool. These ideas were all dismissed though. Where the chosen picture had a slight blurred look to it this gave us the inspiration to use the idea of the blurred effect further. We decided to use the same picture three times, and use the Motion Blur Effect on each one, making each one blurrier and blurrier. We wouldn't have been able to use this effect using another programme such as 'Paint'! We think this idea was different and looked interesting in our digipak.
Photoshop helped us to create a consistency in our products' colour scheme and house style. To use the same colours which we used in the digipak for the magazine advert we used the Eyedropper Tool. This tool allows you to simply click on the colour which you've been using and then use it somewhere else. We used this tool to get the colour from Taylor's hoodie and use it in one of our fonts.
In general, photoshop has been a brilliant technology to use for editing and playing around with images. The changes and editing you can perform on Photoshop give our products the professional look which we've hoped for. The creations you can make on Photoshop are endless, making Photoshop the best piece of kit we could have possibly used for editing photos.
Final Cut
Final Cut has been used in multiple stages of our media project. In planning stages we used Final Cut to construct our animatics, putting photos of our drawings to the audio file. Final Cut allowed us to drag different shots whcih we drew to the relevants part of the song, so the visuals matched the music to give people an idea as to how our final video will look.
We of course used Final Cut to construct our Final music video, Final Cut is the best programme we could have possibly used to edit our footage because there is no limit to what you can achieve with Final Cut. If we used another programme such as 'Windows Move Maker' our video wouldn't quite have the professional look we desired. Final Cut offers the use of a range of different transitions and effects, it allows you to change the speed of the footage and generally allows us to create a video which flows. Final Cut even allows you to apply text to the video, we used this to present the song and artist name at the start and the end of the video. Also, if the song pace increased we could simply cut down the size of our clips into shorter cuts, thus matching the pace of the editing with the pace of the song.
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| Screen-shot of Final Cut |
I've also used Final Cut in the construction of one of my evaluation questions, this is a good way of presenting the work which I have done. Presenting work in the form of a video shows flexibiltiy to the people viewing my work.
Grabber
The use of Grabber should not go unnoticed in the planning and research stages of our promotional media package. Across all subjects at school, people assessing work are always looking for evidence, and grabber is a great and easy way of showing evidence in the form of pictures. Grabber is an icon at the bottom of the Apple Mac screen, you simply just click on it, choose 'capture' and then drag the area to the size you want the screen-shot to be. Grabber allows you to take on-screen shots on the internet, whilst watching videos, on different programmes, on anything!
iPhones
Our iPhones have been a great way of completing work away from the computer screen. We have used iPhones for taking pictures of things like brainstorms and then simply emailing them to our computers. I've also used my iPhone to record my voice whilst reading out one of evaluation questions, again showing flexibilty in work presentation. iPhones were also used when filming interviews for feedback, an easy way to complete and upload my work. Without iPhones the ability to transfer work from our phones to our blog would be a ot more complex.
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