Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Adding to what my friend has just said there above, there's plenty of evidence of combination between the three products in our project. To back up what he's just said here's an image to show you what he's been talking about...

Colour scheme and House style

Above is a picture of our two ancillary tasks side by side, the digipak and the magazine advert. As you can see they go well as a pair. The only colours used are black, white and red and the fonts used on both products are the same. As you can see we decided to create our own font online which is now Fenech Soler's own trademark font, therefore this would be the font used on all their other merchandise as well. Also the picture you can see on both of the products is a shot from our music video and so the target audience will be able to quickly identify the person in the advert from watching the video. The fact that Taylor is alone in the picture is significant because it indicates the trouble his 'demons' have put him through, and also the picture resembles Taylor's isolation he suffers in the video.

The idea of identification is very important for the target audience because as fans of the band they should quickly be able to identify that it is Fenech Soler being advertised, or that it's Fenech Soler being sold on the shop shelf, or it's Fenech Soler being played on the music channel! Once they've seen one of these products they should instantly realise that the other products are Fenech Soler's as well.

We chose to use a blurred image on the products because we felt it related well to the confusion his drugs and 'Demons' cause him in the music video. Also see that the colour of his hoodie which he wears in the video is the same colour we've used for some of our fonts, again cross-linking the products.

We've even created our own logo which is within our Fenech Soler font being the 'x' symbol. Again this is something which features on both ancillary tasks and so the public will be able to identify each product through the use of a logo. See the logo featured across our media package below...

Evidence of 'X' logo used throughout

Regarding the filming of our music video we ensured that our filming took place at night time to add to the edgy atmosphere of the song and video. The low key lighting in our video combines well with the dark colour scheme we've used to construct the two anciallry tasks. Together the dark colour scheme across the three products brings out the gloomy mood of the song and emphasises on the 'Demons'.

Diagram highlighting evidence of combination