The main purpose of the magazine advert is to raise awareness of it's release. Fans are going to be dying to find out when the album comes out and so the advert is there to inform all the fans of this information. Also the advert has to promote the artist and so these are the things which we have to bear in mind before constructing our advert.
We plan to put on the advert a rating from an album review from a respected brand in music so the public know that it is worth buying and also the date in which the album is available to buy. We are also going to place Fenech Soler's web address on the advert so the public can find out more about them and promote them even further.
Regarding the design, we need to make it similar to our Digipak's house style so the public can quickly link the two together. Therefore we will stick to the same dark colour scheme and use same fonts we created. The first thing the reader of the magazine is going to notice is the picture, we are going to use the same picture we used in the digipak. This picture of Taylor is clearly from the video so a customer will quickly be able to recognise him from the video and hopefully want to buy the album because of this.
We will create the advert using Photoshop. Firstly, we will import the picture into Photoshop and we can have this as our fixed base layer. We can then work on all the text layers over this.
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