Magazine Advert Construction

The picture which reoccurs through our products

As mentioned in the previous post, the first thing we did was import the picture we was going to use into photoshop and then simply build up the poster on top of it. The picture we're using is the same which appears in the digipak, so straight away the target audience will notice similarities between the three promotional products. The picture we are using has actually been criticised by some of our peers because they say it isn't a clear enough picture, but this isn't what we are looking for. With our slightly edgy music genre we have decided to our products slightly different, hence the blurred picture we are using. We think this makes our advert more unique, compared to other adverts which simply use photo-shoot pictures. The blurriness portrays the difficulties and confusion Taylor has gone through, whilst experiencing his 'Demons' or drugs.

The next most important thing was the fonts and making sure that the bands name is the first thing a reader sees. We decided to use the same font we used on the digipak as this is Fenech Soler's very own font which they use on all their products. The target audience will recognise this straight away and so will be drawn straight to the advert. Just like we did with the digipak we placed 'Fenech' and 'Soler' at either end of the product, this shows consistency in the products' style.

The 'Fenech Soler' font

For the rest of the text we put on the advert we used the same font which used for the album title 'Demons' on the front of our digipak. The colour of this font goes really well with Taylor's hoodie and so the colour scheme of the advert all matches well, creating a dark atmosphere about the album.

When  a reader sees the advert in the magazine the first thing they are going to want to know is when the album is available and so we've achieved this by informing the public that it is currently available to download on itunes. To promote the band further we placed the band's website on the advert, this could lead to further revenue for the band because you can find the band's merchandise on the website. This is known as 'add-on sales' in the world of retail.

Lastly, we learnt from competing bands and artists that they place album reviews on their adverts to boast how good the feedback they've received is. therefore we placed a four star rating on our advert from 'NME' a popular music magazine, this going to make the public want to buy it because they now know it's worth buying.

For more information and band merchandise

When can you buy it?

Album rating