Album Magazine Adverts compared to their Digipaks

Ellie Goulding - Lights
As you can see from the image to the right both products look very similar, mostly because the same picture is used for both. The advert promotes the album very effectively because the target audience can easily identify who the artist is from a distance and gain an idea to what the album is going to look like. The font used is exactly the same, it's the biggest piece of text on the advert and therefore the reader is going to know who the advert is in relation to immediately. Otherwise they could just turn the page before they read it properly. In smaller text below 'Ellie Goulding - Lights' there are quotes from album reviews and this in a way is the artist's evidence that the album is worth buying. The positive reviews are going to attract more buyers (click to enlarge the image).

Two Door Cinema Club - Tourist History
Again both products look very similar with the same picture and fonts used for both. Across the top of the advert the artist name is clearly displayed in the artist's own trademark font. Beneath this and the album title it states that the album is out now and it makes it clear that it is their 'debut album' so it could appeal to anyone. It also lists a number of their hit tracks which feature on the album allowing the public to link the songs to the band/album. One song in that list could be the difference between someone buying it or not. A very clever piece of marketing shown on the advert is how they've listed all the gigs that they are playing at along the bottom and then over the top wrote 'SOLD OUT' in bold font. This shows the public that they are a successful band and that they are popular, so it's worth buying the album.





Florence and the Machine - Lungs

 As you can see on the right the advert promotes the album perfectly with the same image being used on both products. The picture is of Florence herself and so the customer will be able to identify the artist very swiftly. Like we've seen before the fonts are also the same between advert and album showing a direct comparison between the two. The writing on the advert is white on a black background so therefore the text is very clear for the public to see. The most important piece of information is along the top, being the artists name and this is in the font which Florence and the Machine always use, appealing to the target audience. Below the album name is the release date informing the target audience how long they have got to wait before they can purchase it. In smaller text it then states a few of her more popular songs which feature on the album, letting the public know what they can expect when they get their hands on the album. Lastly, in a slightly bigger font it says what forms you can buy the album in, like 'vinyl' or 'CD' for example. This informs the public that the album is aimed at a wide range of people.