Briefs
1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
a website homepage for the band;- a cover for its release as part of the digipak (CD/DVD package);
- a magazine advertisement for the digipak (CD/DVD package).
As our filming for the rough cut is at the halfway stage I've started to think about producing the two ancillary tasks. As you can see above we decided to eliminate the website homepage option for our band and go with the second two tasks.
The digipak is very important for an artist because this is how they represent themselves and this is what listeners are going to picture in their head when they consider buying the CD. Also this gives the artist another chance to flaunt their style and genre. We must remember that all three parts of our promotion package must relate to one another in terms of things like fonts and colour scheme. The house style must be consistent in all three products.
The magazine advert is also vital because without advertisement the fans aren't going to know if the single is on sale or not. The advert must give fans a taster for the real digipak so they have an idea of what to expect. Significantly the advert is going to tell the public when the single is released and how much it's going to cost, without this the customer cannot be lured into buying it!
The digipak is very important for an artist because this is how they represent themselves and this is what listeners are going to picture in their head when they consider buying the CD. Also this gives the artist another chance to flaunt their style and genre. We must remember that all three parts of our promotion package must relate to one another in terms of things like fonts and colour scheme. The house style must be consistent in all three products.
The magazine advert is also vital because without advertisement the fans aren't going to know if the single is on sale or not. The advert must give fans a taster for the real digipak so they have an idea of what to expect. Significantly the advert is going to tell the public when the single is released and how much it's going to cost, without this the customer cannot be lured into buying it!
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