Coldplay - The Scientist

I haven't just chose this video because it's one of my favorite songs, the time and effort put into the video is incredible. The idea for the video revolves around the line in the song 'I'm going back to the start'. In the video we see Chris Martin (the lead vocalist in Coldplay) have a car crash and the aftermath of it, however the twist is is that it is all done backwards. But there is another twist still, although his actions are all in reverse, he sings the correct way. It took him months to learn how to lip sync his song backwards.

Michael Jackson - Thriller

Some say that Michael Jackson's 'Thriller' from 1982 was more of a film than a music video, it was directed by the film director John Landis. It's duration is more than double the usual durations of other music videos and it seems to have more of a story line to it compared to other music videos.

This is one of my favorite music videos because I believe it changed music videos forever. Other artists became inspired by this video to make their videos more dramatic and film-like.

History of MTV

MTV

MTV's launch date was on August 1st 1981 and it played a range of songs such as:

'Video Killed The Radiostar - The Buggles'

'In The Air Tonight - Phil Collins'

'Fashion - David Bowie'

'She Won't Dance With Me - Rod Stewart'

On August 1st 1981 launched with the words 'Ladies and gentlemen, rock and roll' from John Lack and played over footage of the first Space Shuttle launch countdown of Columbia and of the launch of Apollo 11, this happened earlier in the year and was therefore massive then. Then in come he MTV theme music with footage of Apollo 11 landing on the moon, MTV used this as conceit to portray it as the most famous moment in television history. The first video was 'Video Killed The Radiostar' by the Buggles and then in between each video the viewers would see a blank black screen while an employee at MTV would insert the next video.

The impact of MTV was almost immediate. This was shown after a couple of months when records stores were selling tracks which weren't being played on radio stations.

Slogans such as "I want my MTV" and "MTV is here" in the eighties became embedded in public thought and so MTV grew in popularity. MTV has been referenced countless times in popular culture by musicians, other TV channels and television programmes, films, and books.

Today however MTV is more popular for it's reality TV shows like 'Jersey Shore' and '16 and Pregnant'. MTV has smaller sister channels today to promote music videos like MTV Base, MTV Dance, MTV Rocks and MTV Classic.

Brief

Briefs

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of the digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

• a website homepage for the film;
• a film magazine front cover, featuring the film;
• a poster for the film.

3. The first level of a new computer game, together with two of the following three options:

• the cover for the game's package;
• a magazine advertisement for the game;
• a radio advertisement for the game.

NOTE: All material for all tasks are to be produced by you yourself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work.

Formats - Video work must be in DVD format; audio work must be in CD format. No print item should be larger than A3 size. Games should be either in Flash format or playable on an exiting console.

REMEMBER:

• Maintain a consistent house style throughout all 3 platforms i.e. same colour schemes, page layouts, mode of address etc.
• Maintain a tangible link between all 3 media products e.g. use still frames from a video sequence within a poster or DVD cover and or embed clips of video within a webpage.
• Create a logo that will brand the product across all 3 platforms.
• Incorporate the expectations of your audience into your product.